When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more.If you are holding off on registering a domain name because you are not quite sure what to do with it, here are seven ways you can use it.
- Secure Your Online Identity
With cyber-squatters and domain investors getting more desperate to make money online every day, securing your online identity has never been more important. You may not need a website for yourself or your company today (very unlikely), but you most certainly will in the future. Registering your ideal domain name now will save you the headache and cost of acquiring it tomorrow from any domain investor who beats you to it.
Also, if you own a company, then securing your domain name and possibly similar names relevant to your brand will protect you from competitors or traffic hijackers looking to divert some of your customers or site visitors to their websites.
Even if you aren’t currently making use of the domain name, you can let it sit there (also referred to as domain parking), until you are ready to use it.
- Make Money Through Monetised Parking
People sometimes confuse domain parking and monetised domain parking. With domain parking, you simply register a domain name without using it. But with monetised parking, you opt in for your registrar to set up a dummy webpage for your domain name and list adverts targeting type-in traffic to the domain.
Making tangible money with monetised parking is not as easy as advertised online. Going with the meaning of ‘type-in traffic’, your domain name should leverage a popular keyword or keyword phrase—one people are likely to type into the URL bar along with .com, .net, .org… out of curiosity or when searching for a website related to the keyword. Example: people.com. Your domain can also be a misspelling, leveraging typographical error as in registering twtter.com to channel typographical mistakes from people looking for twitter.com.
In any case, the number of such domain names you register will also count towards how much you make from monetised domain parking.
- Sell Your Domain
Many people are into domain investing, and it’s extremely profitable for those who understand the mechanics. It involves registering domain names you believe will be in demand in the future, a bit or a lot of waiting, and then selling them off to whoever is willing to pay the price you want.
While many domain investors make hundreds or thousands of dollars on a single name, some great domain names go ahead to land their owners deals worth tens or hundreds of thousands of dollars—sometimes even millions.
If you have some domain names you want to sell, here is how you go about doing it.
- Set Up a Website
This is the major reason for domain name registration. When someone types in your domain name into the URL bar of their browser, your website is what they should find. It doesn’t matter what type of website.
It can be a blog, where you share regular compelling content about a topic in which you are an expert. It can also be an ecommerce website where you sell products online. It can even be a company website where you display information about your company and your product or service, generate leads, and relate with your customers. Or it can be a personal website with info about you (this can come in the form of an author website, an online resume, even a virtual business card listing where you can be found online and offline, and so on).
You can set up a website at your domain by selecting a webhosting plan.
- Setup a Personalised Email Address
If you have ever wanted an email address that says @yourname.com (whether for your personal use or for your business), then you must have at a point wondered how to procure it. Well, it all starts with you registering a domain name that equally says yourname.com. Whether you set up such an email via your domain registrar or Google app, there is no denying that it will make you appear professional to whomever sees your email in their inbox.
The best part is that you can even set up as many email addresses as you want at that domain. Which implies that if you own a company and want uniform email addresses for your employees and operations, perhaps firstname.lastname@example.org, all you need to do if set them up too.
- Forward Your Domain
There are many applications for this. You can forward your domain name to your website, Facebook page, twitter timeline, or to some other social media profile. This is especially handy when you have high-traffic domain names you simply don’t want to park. Instead of letting the traffic waste, you redirect it to any webpage of yours that needs it. Domains4less offer cheap .nz names allowing you to take advantage of this option as much as you want.
To forward a domain, simply login to your domain account manager, select the domain you want to forward, input the URL of the page you want it forwarded to, save, and you are done.
- Lease Your Domain
This is another alternative when you don’t want to sell your domain name. However, it’s not a very popular one. Even so, if you find someone that is willing to pay monthly or yearly to host a website on your domain, by all means enjoy the opportunity. With leasing your domain, you can bake your cake and have it. But your domain must be a hot cake (commands much traffic or befits whatever the renter wants to do with it) for anyone or any company to want to lease it.
Just make sure that your contract with this person clearly states what they can’t use the domain for, as you don’t want them jeopardising its value by doing something illegal or something that may get it blacklisted by bodies like Google. The contract should also include the conditions under which any of you can terminate the lease.
These are the major ways you can utilise your domain name. Here are other alternatives, although most of them fall under the abovementioned ones.